At Simms’ Bozeman-Area Headquarters, Fishing Is Big Business – the Missoulian

At Simms' Bozeman-area headquarters, fishing is big business
The Missoulian
Like its angler-oriented headquarters, Simms' products and advertising are selling a story line that fishermen want to step in to – to be that grizzled-looking guy with a landing net standing next to the fishing shack on the spring creek, or to hike ...

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